UTMs: Track Incoming Traffic the Easy Way

UTMs: Track Incoming Traffic the Easy Way

If you’re a marketer,  then you’re also the gatekeeper to vital website knowledge and campaign statistics. But can you honestly say that your current Google Analytics setup really gives you the kind of in-the-trenches traffic information you and your colleagues want to know about? If the answer is ‘help me, oh wise one,’ then may […]

from Geeky Tech https://www.geekytech.co.uk/how-utms-can-help-track-advertising-goals/

SEO Unfiltered Podcast: How Can Businesses Take Control of Their Own SEO

SEO Unfiltered Podcast: How Can Businesses Take Control of Their Own SEO

Show Notes What’s up, marketing Geeks? On this podcast’s very first episode of SEO Unfiltered, I sat down with my boss and CEO of Geeky Tech, Ben Hawkshaw-Burn, to discuss why he thinks marketing decision-makers should take more control of their SEO.    As someone whose livelihood very much depends on companies outsourcing their digital […]

from Geeky Tech https://www.geekytech.co.uk/seo-unfiltered-podcast-how-can-businesses-take-control-of-their-own-seo/

Sapio Sciences: A Case Study in Programmatic Advertising

Sapio Sciences: A Case Study in Programmatic Advertising

This month, we’re focusing on digital advertising—what it is, what we offer, and how PPC is the perfect complement to your organic SEO strategy. What better way to show how powerful advertising can be than to introduce you to Sapio Sciences, one of our media partners? Scroll down to find out how we increased Sapio […]

from Geeky Tech https://www.geekytech.co.uk/sapio-sciences-case-study/

Programmatic Advertising: Test Your Knowledge

Programmatic Advertising: Test Your Knowledge

Every marketer who’s been paying attention for the last 15 years has at least heard of programmatic advertising. But while the fast-paced world of ad exchanges might not be as sexy or dramatic as the New York Stock Exchange—or filled with a cast of fast-talking, Armani-wearing, cocaine-slinging traders, if Hollywood has taught us anything—it still […]

from Geeky Tech https://www.geekytech.co.uk/programmatic-display-advertising/