If you’re a marketer, then you’re also the gatekeeper to vital website knowledge and campaign statistics. But can you honestly say that your current Google Analytics setup really gives you the kind of in-the-trenches traffic information you and your colleagues want to know about? If the answer is ‘help me, oh wise one,’ then may […]
from Geeky Tech https://www.geekytech.co.uk/how-utms-can-help-track-advertising-goals/